•Serve the financial interests of clients. All recommendations to clients and decisions on behalf of clients shall be solely in the interest of the clients.
•Disclose fully to clients services provided and compensation received. All financial relationships, direct or indirect, between consultants and investment managers, plan officials, beneficiaries, sponsors or others shall be fully disclosed.
•Provide to clients all requested information as well as other information they may need to make informed decisions. All client inquiries shall be answered promptly, completely, and truthfully.
•Maintain the confidentiality of all information entrusted by the client, to the fullest extent permitted by law.
•Comply fully with all statutory and regulatory requirements affecting the delivery of consulting services to clients.
•Endeavor to establish and maintain excellence in all aspects of investment management consulting (or all aspects of financial services to clients).
•Support and participate in the activities of the Investment Management Consultants
Association to enhance the investment management consulting profession.
•Maintain the highest standard of personal conduct.